Because of my interest in sei-katsu-sha research, I joined the Strategic Planning Division of Taiwan Hakuhodo in 1998. Later, in 2005, I took the opportunity to join Hakuhodo Tokyo head office to engage in business planning. Three years of experience have given me deeper experience in brand marketing management concepts and teamwork, and I have gained a great deal of inspiration, which I want to use in my work.

While assisting multinational clients in Taiwan in brand strategic planning, I found that they are more concerned about the short-term effectiveness of products than the brand’s mid- to long-term planning. They are prone to chaos and losing their direction. In such cases, we encourage the client to slow down and think about the brand vision and goals. We also invite experts from different fields from Hakuhodo head office to participate, provide insights on sei-katsu-sha in Taiwan, and offer brand management know-how from Tokyo. Our competitive advantage over other agencies is that we use the “big family team” of Hakuhodo to serve as the best partner for our clients; this has helped us make various achievements such as enabling clients to use Taiwan instead of Japan to develop products in greater China.

People with different specialties bring ideas together, share glory together, and grow together after much effort. Teamwork shows there is no standard answer, and that every day brings new possibilities, fueling curiosity to pursue improvement. I will continue to serve my clients with enthusiasm and a fun attitude.

Roles and titles current when this article was published in July 2018.