Connecting cultures through communication and curiosity:

Born and raised in the dynamic metropolis of Bangkok, I developed a keen interest in global cultures and languages from a young age. Driven to venture into the outside world, I dedicated my childhood to studying English and Japanese, my second and third languages. This pursuit led me to an international university in Japan, where I immersed myself in a diverse, global academic environment and cultivated a deep appreciation for the power of effective communication. This passion for bridging cultural divides and fostering collaboration became a core driver of my career, inspiring me to create meaningful connections and maximize business outcomes.

I joined HILL ASEAN, a workplace where I truly feel I can fulfill my calling, in 2017. As a researcher and strategic planner, I am inspired every day by the vibrant passion and talents of ASEAN colleagues who share a belief in Hakuhodo’s Sei-katsu-sha* Insight philosophy, which aims to enhance the happiness of society at large, beyond business impacts. Leveraging my communication skills, I assist as a bridge for a dynamic team of different nationalities as we uncover fresh and untold sei-katsu-sha insights, develop communication strategies and share these stories with our network and clients through annual forums and projects.

Looking forward, I will always strive to bridge diverse cultural gaps, not just within ASEAN but hopefully on a global scale. Through the communication skills and curiosity about people forged by my background and experiences, I hope to create more positive impacts through my work with the Hakuhodo Group.

* “Sei-katsu-sha” is a term we use to describe people not simply as consumers, but as fully rounded individuals with their own lifestyles, aspirations and dreams.

Roles and titles current when this article was published in August 2024.