Be a true rocker!

The spirit of rock ‘n’ roll is often associated with rebellion, freedom, and a sense of nonconformity. For me, rock ‘n’ roll lies in the boldness of expressing individuality and the courage to push beyond the boundaries without sacrificing creativity. Deep down, I know this rocker spirit has been the driving force pushing me forward since my first job as an Account Executive at an advertising agency after graduating from college.

I find myself lucky to stand as the only CEO in Taiwan with experience in leading a multinational agency and directing the first Taiwan Stock Exchange-listed advertising group. Before joining Hakuhodo, I was the CEO of Growww Group and spent half of my time managing investor relations, including board and shareholder meetings, and corporate communications.

A large portion of my career was spent working for a western advertising network, followed by a local Taiwanese advertising group. I didn’t have the chance to work for a Japanese company until 2020 and am thankful that fate led me to the right place at the right time. What I find fascinating about the application of Hakuhodo’s Sei-katsu-sha* Insight philosophy is that it helped me and my team to better adapt to different work cultures and build solid partnerships with co-workers across the Hakuhodo global network. I have to say, Hakuhodo is truly the best company anyone could aspire to work for!

The Hakuhodo Group in Taiwan has a large presence and is one of the biggest players locally. My main tasks are to facilitate Group synergies, attract and secure talent, and provide clients with top-notch creative, digital, data, media, PR, and exhibition services. In addition, I strongly believe that Taiwan can effectively contribute to and collaborate with other markets, together making Hakuhodo a strong and unparalleled network!

Note: I am actually a real-life guitarist and the leader of the signed rock ‘n’ roll band Men Envy Children (小男孩樂團 in Chinese). My band’s music videos have 52 million+ views on YouTube, and countless weekend live house and music festival performances have made MEC a well-known urban rock band in Taiwan. MEC, which originated from a year-end party at my previous advertising agency, is now the best showcase of a work-life balance in the industry. Check out Men Envy Children when you have a moment!

* “Sei-katsu-sha” is a term we use to describe people not simply as consumers, but as fully rounded individuals with their own lifestyles, aspirations and dreams.

Roles and titles current when this article was published in May 2024.