Respect for diversity, for better global cooperation:

In March 2022, after a nine-year stay in Japan, I returned to my hometown, Shanghai, and joined Hakuhodo Institute of Life and Living Shanghai. I currently focus on research into sei-katsu-sha and planning strategic research for our clients. With a background in international tourism and multiple languages, I have always had a deep appreciation for the diversity of sei-katsu-sha and their respective cultures.

In recent years, China’s new electric vehicle industry has been gaining global recognition and growing in reputation, and with that, interest in China’s automobile industry has reached an all-time high. Together with the growing trend of Chinese brands expanding into multiple industries overseas, we have more and more inquiries and business consulting requests from Hakuhodo offices worldwide, leading to our teams working closely with the Hakuhodo global network.

Standing in the center of this trend, we are open and always ready to communicate with different people from all over the world and share the latest information and knowledge about China. I believe that a deep understanding of the diverse people and cultures of the world will lead to better cooperation on a global scale, not only within the Hakuhodo Group, but with partners across the globe.

Roles and titles current when this article was published in December 2023.