Results matter:

Visualize what success will look like, and plot your way back to the starting line.

Don’t recycle:

Forget what you think you know and start afresh. Every problem requires a unique and customized solution.

Work smart:

Because working hard and long hours with no clear direction just wastes everyone’s time.

Brand management vs Client service:

The interest of the brand always comes first. Nothing else matters.

The process is not a method:

Don’t bury your head in the process. Look up and check if it’s taking you to where you want to go.

Be tenacious:

Nothing great ever came out of being fearful. Stop worrying. Start solving.

Roles and titles current when this article was published in January 2019.