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Terms and Conditions of UseTerms and
Conditions of Use

This website is operated by Hakuhodo Inc. (“Hakuhodo”). Hakuhodo assumes you agree to the following terms and conditions if you use this website.

1. Copyright

  • Copyright on this website and on the individual written portions, photographs, moving images, music, sounds and other copyright material (collectively known as “Content”) belongs to Hakuhodo, the original copyright holder or other rights holder.
  • With the exception of printing or storing website Content for personal use as recognized under copyright law, reproducing, publicly distributing, altering or deleting Content, or reproducing Content on a customer's website, without permission from Hakuhodo or the original copyright holder, is strictly prohibited by copyright law. You are requested to contact Hakuhodo in advance to obtain the necessary permission. However, note that permission may not be granted in cases involving images, material that includes copyrights or trademarks of a third party, or when judged inappropriate by Hakuhodo.
  • Even when you use the Content after receiving Hakuhodo's permission, you are requested to display the copyright notice specified by Hakuhodo. The copyright notice may not be changed or deleted without advance permission from Hakuhodo.

2. Trademarks

Rights to the trademarks, logos, and trade names of this website and on this website belong to Hakuhodo or the individual rights holders. With the exception of instances recognized under trademark law and other laws, the use of these without permission from Hakuhodo is strictly prohibited under trademark law. If you want to use them, you are requested to contact Hakuhodo in advance to obtain the necessary permission.

3. Use of the website

  • Hakuhodo makes no warranty of any kind with respect to Content and other information (“Content, etc.”) provided on this website, including but not limited to the accuracy, usefulness or validity of the Content, etc. Hakuhodo shall not be liable for any damage incurred through the use of the Content, etc.
  • Hakuhodo may change or discontinue the structure of this website, the Terms and Conditions of Use, the URL and Content, etc. without prior notice.
  • Hakuhodo may suspend or discontinue the operation of this website without prior notice.
  • Hakuhodo uses cookies and web beacon technology to improve visitor convenience and improve and enhance the quality of this website. When you use the website, “cookies” save the history, etc. of your use communicated between your browser and our webserver onto your computer to make your next visit to our website more convenient. Information such as your name, address and telephone number is not saved in the cookie itself. The information gathered by the cookie is sent by our webserver to our analytics tool vendor (Google Analytics, etc.) and stored by them, and we receive statistical data about how our website is viewed (number of views, length of visit, etc.) from the stored data using an ASP service provided by the analytics tool vendor(s).

    Data obtained by Google Analytics is managed in accordance with Google LLC’s privacy policy. The Google Analytics Terms of Service and Google Privacy Policy can be viewed at the webpages below:


    You may invalidate cookies using your browser’s settings. However, please be aware that this may result in the website operating incorrectly.

4. Linking to the website

  • Linking to Hakuhodo's website is permitted on condition that prior permission is obtained from Hakuhodo, and provided that the site that wishes to link to the website is involved in business or work related to Hakuhodo. Even when the linking website's business is related to Hakuhodo, linking to Hakuhodo's website without prior permission from Hakuhodo is prohibited. If you wish to link to Hakuhodo's website, you are requested to contact Hakuhodo in advance.
  • Websites linked to or from this website (including the websites of subsidiaries and affiliates of Hakuhodo Inc.) are not controlled by Hakuhodo. Hakuhodo shall not be liable for the content of such sites or any damage incurred in the use of such content.
  • Providing a link from a website that comes under, or is suspected of coming under, any of the following is strictly prohibited:

    • A website that contains content intended to libel or defame Hakuhodo or any of its affiliates, their directors or employees.

    • A website that contains material offensive to public order and morality that may damage Hakuhodo's credibility or integrity.

    • A website that uses frame links, etc. that make it unclear that the material referred to comes from Hakuhodo's website.

    • A website that gives the false impression of the existence of an alliance or collaborative arrangement with Hakuhodo, or that gives the false impression that Hakuhodo recognizes or endorses the linked site.

    • Any other website judged inappropriate by Hakuhodo.

  • Hakuhodo may request the deletion of any link to which 3 above applies, regardless of any permission previously granted by Hakuhodo.

5. Idea proposals

Hakuhodo conducts its own R&D and devises programs and strategies for advertising and communication. Unless Hakuhodo makes public notice that it is accepting proposals for new technologies or designs, or ideas, memos, concepts or other proposals for advertising or marketing, it does not accept such proposals in principle.
If for some reason Hakuhodo receives a proposal despite this stated policy, Hakuhodo will assume that the idea has been sent after the sender accepts the following conditions:
  • Hakuhodo assumes no obligation to maintain confidentiality of the idea
  • Hakuhodo assumes no obligation to review, evaluate or utilize the idea
  • Hakuhodo assumes no obligation to pay compensation to the customer who sent the idea or any third party in the case that Hakuhodo releases or publicly announces the idea in part or in full, or a similar product or service
  • Hakuhodo is free to use the idea sent in as it sees fit. Additionally, the sender exerts no copyright or any other right in relation to the idea.

6. Downloading of software

When users download software from websites linked to Hakuhodo's website, they are requested to observe all conditions concerning the licensing of such software. Hakuhodo accepts no liability in relation to the installation or use of such software.

7. Inquiries regarding the website

If you have any inquiries concerning Hakuhodo's website, its links or other related matters to Hakuhodo, please contact us by filling out the contact form.