Our idea was to create a brand book in which lovers’ hands act as a picture book. In short, we selected hands to be the media. A couple becomes something special when their hands first touch. Their pledge of love, in the form of a ring, rests on their hands. And even when death is about to part them, one will surely hold the other’s hand to the very end. A couple’s story begins, flourishes, and finishes with hands. Hands: the ultimate media to express love.