Challenge

La Vie encountered significant hurdles in fostering a meaningful connection with its target audience, resulting in a diminished share of voice and a stagnant trajectory in business growth. The dual disconnection, encompassing both functional and emotional dimensions, presented a formidable challenge in differentiating La Vie mineral water from its competitors.

Solution

La Vie’s “Quiet Nature Regenerates Your Loud Life” campaign established the brand as a daily companion for young individuals, promising peace of mind and a healthy lifestyle with its six essential minerals.

Through a year-long collaboration with KOLs like Giang Ơi, Thuỳ Minh, Khánh Vy, Trinh Phạm in the Yên Squad, La Vie aimed to inspire positivity among Vietnamese youth. Social media activities, including a Yên quiz and Yên music, were designed to spread the campaign’s message. The campaign’s highlight was the grand Regenerative Hub, a nature event in Ho Chi Minh City combining nature with 360-degree projection technology for a memorable experience.

Results

・1M social interactions

・223K buzz volume

・Approx. 3,000 event participants in 2 days

・1.8K minigame participants