Toyota Motor CorporationWild Moment

SIX Inc.

Based on Chairman Toyoda’s mission of further accelerating and passing on TOYOTA GAZOO Racing’s brand philosophy of “making ever-better motorsports-bred cars,” we took on the challenge of expressing the GR philosophy in film. Viewing the spectacle of motorsports vehicles pushing the limits in the hands of professional drivers as “wild,” we captured four motorsports cars, the GR YARIS Rally1 HYBRID, which raced in the World Rally Championship; the GR010 HYBRID, which took on the World Endurance Championship; the GR DKR HiluxT1+, which raced in the Dakar Rally; and the GR Supra, which competed in the 24 Hours of Nürburgring endurance race, as if shooting wild animals, filming them from up close in super-slow motion.

Awards

  • 2024 The One Show: Bronze (Design)

  • 2024 ADFEST: Silver (Film Craft), Bronze (Film Craft) (2 awards)

  • 2024 Spikes Asia: Bronze (Film Craft: Production: Cinematography, Film Craft: Production: Achievement in Production) (2 awards)