Our Work
Hakuhodo is one of the most highly decorated agencies in the world for creative work. Unique among Asian-based agencies, we have twice won the Cannes Grand Prix and were awarded a Special Lion commemorating Cannes Lions’ 50th anniversary. A selection of our recent creative work that has received top awards at major international advertising competitions is shown here.
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Toyota Motor CorporationWild Moment -
Sony Interactive Entertainment Inc.Play Has No Limits feat. King Gnu -
The Asahi Shimbun CompanyJourna-Rhythm -
Sushi SeiFlavourful Ocean – Salmon / Octopus -
Lifebuoy/Unilever VietnamCampaign: Lifebuoy Nature (Jarvis Y2) Relaunch -
Kao (Taiwan) CorporationSmile Pump -
Toyota Motor CorporationDrift Meets Drone -
Shizuoka CityThe Model City 1:1 Scale -
Robinson Department StoreThe Air Drummer -
NEXA (Maruti Suzuki India Limited)Sound of NEXA Blue – Case Study -
Heng Leong Hang Co., Ltd.Braun X Formosa Chang -
Save Street Child SidoarjoClever Cash -
Osotspa Public Company LimitedBabi Mild: My Beloved Monster, Being a Mom is the Toughest and Hardest Work in the World -
IdeasXMachina Advertising, Inc.Freedom Fonts -
Sotetsu Holdings Inc.A Train of Memories -
Nissan Motor Co., Ltd.ProPILOT Mop -
Greenpeace MalaysiaDrought -
Maruti Suzuki India Ltd.Baleno: Song of the Night -
Calbee Tanawat Co., Ltd.Bollywood Badass -
Shueisha Inc.The Snow Comic -
PT Telekomunikasi SelularThe Last Straw -
Koushi Chemical Industry Co., Ltd.Shellmet (also sold under the name Hotamet) -
UMW Toyota (Malaysia)Vios, As Never Before -
Sushi SeiFlavour of Home -
Nissan Motor Co., Ltd.#CIMARestore -
Society for Community Organization (SoCO)Subdivided Flat in A Lane -
Co-wardrobeKiyasuku / Easy to Wear, Just for You -
Sony Music Entertainment (Japan) Inc.Pray to the Great Buddha -
She Radio FM#CloseTheGap -
Hisamitsu Vietnam Pharmaceutical Co., Ltd.ByeBye-Fever Penguin Hunt Game Campaign -
Takara Belmont CorporationHair album -
PT Mitsubishi Motors Krama Yudha Sales IndonesiaTons of Real Happiness -
Janssen Pharmaceutical K.K.Fact Fashion: Take off the misunderstandings, Wear the hidden facts -
Dento Design Kobo Inc.Favorite Food Soy Sauce -
OMO Matic | Unilever VietnamOMO Cleopatra -
Central Department Store Ltd.Guilty Free Festival -
OMOCampaign: OMO Wakanda – The Magic of Real Play -
Japan Philharmonic OrchestraIntoxicating Sounds Posters -
Dreams Inc.Pocket Soap -
The Nippon FoundationHi Toilet -
Morinaga Milk Industry Co. Ltd.The Zoo on Zoom -
PanasonicAnti-Virus Mobility -
Sony Music Entertainment (Japan) Inc.The Dystopia Experience -
ROSETTE Co., Ltd.Rosette Face Wash Pasta -
Central Department Store Ltd.Shop Unfriend -
Takasaki CityRed Restaurants List -
JMS | Toyota Mobility Parts Co., Ltd.10 Sec. Drama: The Stop Line of Love Season 2 -
Hakuhodo DY Holdings Inc.Checkup Championship -
Nissan Motor Co., Ltd.ProPILOT Golf Ball -
Central Department Store LimitedDon’t Die Till That Day -
Lifebuoy | Unilever VietnamLifebuoy Tet: KAIROS -
Toyota Motor CorporationLoving Eyes -
Mori Building Co., Ltd.Mori Building Urban Lab -
CLEAR Men | Unilever VietnamCLEAR Men 3 in 1 Capheny Project -
Ezaki Glico Co., Ltd.Pocky K.O. -
Double AObsession for Smoothness -
Japan Philharmonic OrchestraSound-Free Concert 2019 (Posters) -
OMO Matic / Unilever VietnamCampaign: OMO Lupin, Greener for Vietnam -
Coca-Cola VietnamCampaign: Coca-Cola Tet 2020, The More the Merrier -
Sony Interactive Entertainment Inc.toio & toio Collection -
Action on Smoking and Health Foundation ThailandInvisible Cigarette -
DAIKI Angel Help Co., Ltd.The Restaurant of Mistaken Orders -
Sony Interactive Entertainment Inc.Neo Japan To The World -
JMS10 Sec. Drama: The Stop Line of Love Campaign -
Y!mobileMore Than Likes -
The Pokémon CompanyA Black Legend Appears in Tokyo -
Japan Para Table Tennis Association (JPTTA)The Most Challenging Pingpong Table -
Nissan Motor CorporationTHE REBORN LIGHT -
The Nanto Bank, Ltd.The Nanto Family -
Janssen Pharmaceutical K.K.Invisible Disease: Changing the Way We Think about Psoriasis -
Siam Commercial BankFish Flops -
Vegibus Inc.VEGI-BUS -
American Family Life Assurance Company of ColumbusMarathon With No Start Line -
Hakuhodo Inc.“Brain Drool 2016” Archive -
Nissin Foods Holdings Co., Ltd.The 60-year History of Nissin Foods -
Star Flyer Inc.Star Lullaby / Star Chorus -
PanasonicBird Hearing Test -
SIX Inc.Lyric Speaker -
AIG Japan Holdings KKPride Jersey -
Osotspa Public Company LimitedShark x The Rapper -
Betagro Public Company LimitedBetagro Sausage -
Toyota Motor Thailand Co., Ltd.Toyota Live Alive -
Central Department Store Ltd.Shop Hard, Work Harder -
Japan Philharmonic OrchestraSound-Free Concert 2018 -
Y!mobile720 Hours of Youth -
UHA Mikakuto Co., Ltd.Sakeru Gummy -
Moom Film PartnersMoom -
Subaru CorporationYour story with -
Locomo Challenge CouncilLocomo Challenge -
Jakarta GlobeScars of Misery -
Sony Interactive Entertainment Inc.Gravity Cat -
Nissan Motor Co., Ltd.ProPILOT Park RYOKAN -
Suntory Holdings LimitedMaker’s Mark Iconic Gallery -
Two Inc.Hotel Highway -
GU Hong Kong Apparel LimitedGU – Launch in Hong Kong -
BEAMS Co., Ltd.Tokyo Culture Story -
NTT docomo, Inc.24/7 Newscaster -
Kaihara Co., Ltd.Cruising Jeans -
UMW Toyota Motor Sdn. Bhd.Poster Wallet -
PT. Telekomunikasi SelularEkspedisi Langit Nusantara (Indonesia Sky Expedition) -
mixi, inc.The Zodiac Re-Race -
Mitsubishi Motors CorporationUnkai Navi -
TESS Co., Ltd.Cogy wheelchair -
Suntory Beverage & Food LimitedThe next stage of Iyemon -
Kappa Create Co., Ltd.Kappa Sushi – Modern Pop Sushi Campaign -
NTT docomo, Inc.Voice Chocolate -
U-CAN, Inc.One Month “Daddy and Son-Days Without Mommy” -
Texas Chicken (PTT Public Company Limited)Kosanaarai (What is this commercial?) -
A-SketchLIVE JACKET -
Institut KAPAL PerempuanHidden Violence Photo -
PT. Telekomunikasi SelularFake News -
Culture Convenience Club Co., Ltd.Panicoupon -
Inakadate VillageRice-Code -
Kirin Brewery Co., Ltd.The Photogenic Beer -
PT Sompo Insurance IndonesiaPrayer for Good -
SoftBank Corp.Personal Innovation Act -
PT United Family FoodSour-Faced Man/Woman -
River Cleaning ActivationPintrash -
PT Kimia Farma (Persero) TbkLiquid Navy Seals -
Yahoo! JapanHands on Search -
Lotte Co., Ltd.Digital Lullaby -
Tiffany & Co.Hand Meets Hand -
KDDI au Unlimited Future LaboratoryPlayful Sound Shoes “Fumm” -
King Record Co., Ltd.Native Mobile Music Video -
Nissan Motor Co., Ltd.Intelligent Parking Chair -
Matsumoto Apple AssociationDENTAPPLE -
Oak Lawn Marketing, Inc.Just By Falling Down Winter -
HUG MartTalkable Vegetables -
Azuma Makoto Kaju Kenkyusho (AMKK)EXOBIOTANICA -
SC ASSETThe Curator
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