Founded in 1895, Hakuhodo is an integrated marketing and innovation company with offices in around 20 countries and regions and over 10,000 specialists working around the world. It is the core agency of Hakuhodo DY Holdings, which is consistently ranked among the world’s top 10 agency companies by Ad Age.

Sei-katsu-sha Insight is the foundation for our thinking, planning, and brand building. It reminds us that consumers are more than shoppers performing an economic function; they are individuals with heartbeats and distinct lifestyles. We coined this term in the 1980s to emphasize our commitment to a comprehensive, 360-degree perspective on society.

With sei-katsu-sha insight as the cornerstone, we combine creativity, integrative capabilities, and data and technology to play a leading role in advancing companies’ marketing activities and generating innovation in a digitalized world. In this way, we are able to impact and produce value both for sei-katsu-sha and for society.

Renowned for our creativity, Hakuhodo is a two-time winner of the Grand Prix at Cannes Lions International Festival of Creativity, and was named Network of the Year at ADFEST 2021.