This is the shared vision of Hakuhodo and Hakuhodo DY Media Partners, the Hakuhodo DY Group's fully integrated media company. In the next five to ten years, we see ourselves becoming a business that works hand in hand with sei-katsu-sha to create important new ideas and trends.

To achieve that vision, we will evolve the Sei-katsu-sha Insight philosophy we have developed over more than three decades into a means of more exactly plotting the future. Further, we will take the principle of Partnership to a new level by turning it into a framework for co-creation with all players, whether sei-katsu-sha, marketers or the media.

We're going beyond producing ads to invent the future with sei-katsu-sha. And inventing the future transcends borders. It's a global endeavor.

Our business stands at an inflection point, and we're reinventing ourselves in readiness for a new era.

Learn more about our vision