Hakuhodo’s long-cherished philosophies are Sei-katsu-sha Insight and Partnership.

Viewing people in their entirety—as sei-katsu-sha, or individuals with their own lives, aspirations and dreams—and studying them deeply is the starting point of our insight. Facing challenges from sei-katsu-sha perspectives and addressing them in collaboration with stakeholders as a responsible partner is the starting point of our business.

We value people and their hopes and dreams above all else. Ultimately, organizations and society are collectives of sei-katsu-sha, and every sei-katsu-sha has some yearning they hold dear. These sei-katsu-sha aspirations are the seeds the future grows from.

We believe that because we understand the aspirations of sei-katsu-sha more deeply than anyone else, we can build bridges between sei-katsu-sha, organizations and society.

The behavior of sei-katsu-sha and the processes of business have been evolving in recent years. Advances in technology and shifts in people’s attitudes have brought about new waves of change in the ways we work, learn and live.

As a company dedicated to designing sei-katsu-sha value, Hakuhodo applies the creativity we have cultivated over many years across all areas of society to drive changes that will propel society and people’s lives toward a better future.
At a time when sei-katsu-sha’s values are set to change significantly, I am confident that our deep insights into their lives and aspirations are a distinct advantage.
We look forward to collaborating with you to create a better future.

Expect more big things from Hakuhodo going forward.